Tilles Center

Problem

Tilles Center programs nationally touring artists across a full season. Each campaign has to feel like the artist while still reading as the venue, and every asset has to carry dense event information — dates, times, pricing, ticket links — without losing visual impact.

• Preserve the venue brand system across widely different performers
• Keep event information legible across print, digital, and on-site formats
• Adapt tone per artist without fragmenting the identity

Approach

I built each campaign on a grid-based layout with a fixed typographic hierarchy, so the underlying structure stayed constant while imagery and tone changed. Modular spacing let one composition scale from a social post to a lobby banner.

• Grid-driven layout system shared across the season
• Fixed information hierarchy for event data
• Image-led compositions adapted per artist
• Format-flexible artwork for print, digital, and signage

Outcome

A season of campaigns that hold together as one brand while giving each artist room to lead. The shared system shortened production time per campaign and kept the venue's identity consistent across every audience touchpoint.

• 50+ campaigns a year across 10+ digital and event channels
• Consistent brand presentation from email through to signage
• Reusable structure that reduced turnaround per campaign