Vitalyst

Problem

Vitalyst needed a cohesive digital presence that clearly communicated its value proposition while guiding users toward key conversion actions. The challenge was translating early-stage product thinking into a structured, user-centered experience.

• Clarify product positioning
• Improve navigation and user flow
• Increase conversion opportunities
• Maintain consistency across web and paid channels

I approached the website as a product system, mapping user journeys before designing high-fidelity layouts. The flow chart included in this case study illustrates the structured page logic used to reduce friction, simplify decision-making, and align content with user intent.

In parallel, I developed modular UI components and performance-driven social ad creatives to ensure messaging consistency across touchpoints.

• User flow mapping & information architecture
• Wireframing and UX structure planning
• Conversion-oriented layout hierarchy
• Modular design system for scalability
• Paid social assets aligned with landing experience

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Outcome

Delivered a cohesive digital ecosystem that connects UX structure, visual clarity, and marketing execution. The result is a scalable website foundation supported by performance-ready social campaigns.

• Streamlined user journey
• Clear product narrative
• Cross-channel design consistency
• Growth-oriented digital execution