Vitalyst

Problem

Vitalyst needed a digital presence that communicated its value proposition clearly while guiding users toward key conversion actions. The challenge was translating early-stage product thinking into a structured, user-centered experience.

• Unclear product positioning across pages
• Navigation and user flow that did not match user intent
• Inconsistent messaging between paid social and landing experience

Approach

I treated the website as a product system, mapping user journeys before designing any high-fidelity layouts. The flow chart in this case study shows the page logic used to reduce friction and align content with intent. In parallel I built modular UI components and paid social creative so messaging stayed consistent across every touchpoint.

• User flow mapping and information architecture
• Wireframing and UX structure planning
• Conversion-oriented layout hierarchy
• Modular design system built for scale
• Paid social assets aligned to the landing experience

Outcome

A digital ecosystem connecting UX structure, visual clarity, and marketing execution — a scalable website foundation supported by performance-ready social campaigns.

• Campaign landing experiences reaching a 4.8% click-through rate
• Streamlined user journey from ad through to conversion
• HIPAA-compliant page structure for complex healthcare content
• Cross-channel design consistency